Subject Matter Audience Asset Types

Demystifying Design Thinking

What It Is and Why You Should Implement It

Article_Demystifying Design ThinkingIf you have kept up at all with business trends, odds are you’ve heard of design thinking. Originally used within design and creative spaces, the problem-solving method is quickly gaining traction across a wide variety of industries and business functions—most of which have nothing to do with product development. However, like many buzzwords, the meaning of this rapidly growing concept is often misunderstood in translation. When learned and applied correctly, design thinking can help business leaders stay competitive in today’s increasingly volatile, uncertain, complex,and ambiguous (VUCA) world.

Demystifying Design Thinking: What It Is and Why You Should Implement It discusses:

  • Why companies are looking to design thinking to address the growing complexity of the market
  • A working definition of design thinking and how it can be applied to project-based initiatives
  • Three valuable benefits adopting and implementing design thinking can bring to your organisation

Regardless of your industry or role, navigating today’s business world is getting more complex, competition is fierce, and companies have no choice but to find ways to reinvent themselves to stay relevant. By applying innovative problem-solving methods like design thinking across an organisation, line of business leaders can yield outcomes that create, deliver, and capture sustainable and differentiated value in the marketplace.

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